Accuride International Inc. (“Accuride”) is committed to protecting and respecting your privacy. This Privacy Policy (‘Policy’) (together with our Terms of Use contains important information about who we are, how and why we collect, store, use and share personal information, your rights in relation to your information and on how to contact us and supervisory authorities in the event you have a complaint. By visiting (our “Site”) you are accepting and consenting to the practices described in this policy.

Accuride (“we” or “us”) collects, uses and is responsible for certain personal information about you. This information may include: your name, company name, credit card information, banking account information, email address, physical address, and phone number(s). You may choose not to provide certain information, but this may prevent you from utilizing some features of our Site. The information you provide may be used for purposes such as responding to your requests, proactively communicating with you, improving your future Site experiences, and improving our Site.

Personal Data we may collect about you

We do not obtain personal identifying information about you when you visit our Site. We will collect and process the following data about you:

  • Information you give us: This is information about you that you give us by communicating with us by phone, e-mail, on-line chat or otherwise. It includes information you provide when you register to use our Site and if you place an order on our Site. The information you give us may include your name, address, e-mail address and any marketing preferences that you specify.
  • Information we collect about you: With regard to each of your visits to our Site we will automatically collect information about your visit, including name of the domain from which you accessed the Internet, the date and time you accessed our Site, your IP address and cookies and the pages you retrieved from our Site. We collect this information to measure the number of visitors to the different sections of our Site, and to help us make the Site more useful to visitors.

How long your personal data will be kept

We will hold the information you give us and the information we collect about you until you unsubscribe from our mailing lists or we get a failure message by way of return to any marketing communication that we send to you.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a personalized experience when you browse our website and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Reasons we can collect and use your personal information

We will process your personal data in accordance with applicable laws and regulations. We will use your personal data for the purposes that we identified to you at the time your data was obtained. These purposes may include:

  • to help us identify you
  • research, statistical analysis and behavioural analysis
  • marketing
  • improving our services

Disclosure of your information

You agree that we have the right to share your personal information with:

  • our agents, service providers
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity

Interest Based Advertising

We participate in interest-based advertising and use third party on-line advertising networks, social media companies and other third party service providers to send you targeted advertisements based on your browsing history. We permit these companies to collect information about your use of our Site and mobile apps. Our third party partners and we use this information to make the advertisements more relevant to your interests, as well as to provide reporting, attribution, analytics and market research. See Opt Out below, to learn more about how you may control interest-based advertising.

Social Media

Our Site may include social media features, such as the Facebook Like button, Google Plus, LinkedIn, Snapchat, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Site, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

Storage and Transfers of Data

Your information collected through our website may be stored and processed in the United States or any other country in which Accuride, our affiliates or service providers maintain facilities. This applies to all visitors to our Site (including those who reside outside the United States) who provide us with personal information.

The data that we collect from you will be processed by staff who work for us or for one of our suppliers. This includes staff engaged in, among other things: marketing/advertising activities, the fulfilment of your order, the processing of your payment details and the provision of sales and support services. By submitting your personal data, you agree to this transfer, storing or processing.

For visitors to our Site who reside outside the United States, the data protection and privacy laws of other countries, including the United States, may not afford you the same level of protection as those in your own country. Accuride will take appropriate steps to protect your information. By doing business or interacting with us, you are consenting to the transfer, storage and processing of your information to and within facilities located in the United States and other facility locations selected by us. If you would like further information please contact our Data Protection Officer (

Keeping your data secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

All information you provide to us is stored on our secure servers. Where you have chosen a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Assumption of Risk

By using this Site, you signify your assent to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Site. Your continued use of this Site following the posting of changes to these terms will mean you accept those changes.

Children’s Privacy

We do not knowingly collect or solicit any information from anyone under the age of 13 on this Site. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at

Marketing and your rights

We may send company news and information to you if you have:

  • expressly shared your postal or email address for the purpose of receiving information in the future; or
  • purchased from or have an existing relationship with us.

You can opt out at any time. Our email correspondence will include instructions to allow you to request to be removed from our future mailing list.

Opt Out

Our users are given the opportunity to “Opt Out” of having their personal information disclosed, used or distributed to third-parties and the opportunity to “Opt Out” of having us use the personal information for a purpose which is incompatible with the purpose for which it was originally collected or subsequently authorized by the User. To “Opt Out” please request by e-mail to

How to Contact Us

We hope that our Data Protection Officer can resolve any inquiry or concern you raise about our use of your information. If you wish to access, verify or change your personal information, please write to:

Data Protection Officer
Accuride International Inc.
12311 Shoemaker Avenue
Santa Fe Springs, California 90670

California Consumer Privacy Act (CCPA)

If you are a California resident, please click here CCPA for more information about how we collect, use and share your personal information and the rights you have with respect to your personal information.

Changes to our privacy policy

This privacy notice was published on January 1, 2020. Any changes we make to our privacy policy in the future will be posted on this page. We may change this privacy notice from time to time. Please check back frequently to see any updates or changes to our privacy policy.